Bob Galen

An Agile Coaches Guide to Storytelling

Bob is going to tell you a story.

Bob was coaching an agile coach who lamented that they weren’t connecting with their coaching client, in this case, a development manager. He asked them to share a typical coaching conversation, and they spoke about a series of questions they asked that largely went unanswered—leaving them and the client quite frustrated. Bob asked them what other coaching techniques they had tried, and it boiled down to only coaching stances and only open-ended questions.

Bob suggested that they experiment with weaving some stories into their coaching conversations. Personal stories, lesson-learned stories, teaching stories, purpose or vision stories, and relationship or connection-building stories. Bob spoke to them about sharing their knowledge and wisdom with the client via story. Not dominating the conversation but augmenting the conversation and using the story as a backdrop to their questions and explorations with the client.

They later told Bob that after a bit of practice, this small change had a significant impact on their coaching. This talk is about bringing the power of Storytelling INTO your agile coaching and discovering the magic of the Story. Now, please share this story with others, and Bob hopes to see you in the talk…

About the Speaker:

Bob Galen is an Agile Practitioner, Trainer & Coach based in Cary, NC. In this role, he helps guide companies and teams in their pragmatic adoption and organizational shift towards agile methods of working. Bob has been doing that since the late 1990s, so he’s deeply experienced.

He is the Director of Agile Practice at Zenergy Technologies, a leading business agility
transformation company. Bob is also President and Head Coach at RGCG a boutique agile coaching firm.
Bob regularly speaks at international conferences and professional groups on topics related to agile software development, testing, scaling, and organizational leadership. He is a Certified Enterprise Coach (CEC), Scrum Alliance CAL trainer, and an active member of the Agile & Scrum Alliances.

He’s published four agile-centric books: The Three Pillars of Agile Quality and Testing in 2015, Scrum Product Ownership, 3rd Edition in 2019, Agile Reflections in 2012, and Extraordinarily Badass Agile Coaching in 2022. He’s also a prolific writer & blogger (at - and and podcaster (at

Bob may be reached directly at: or by networking via: